This brush is equipped with IntelliFlex® bristles that make detangling easy and pain-free. It decreases breakage and split ends, enabling users to brush more carefully and with less force, leading to up to 45% less damage*. It also requires 56% less effort in detangling, resulting in hair that is soft, smooth, and healthy. It is great for wet or dry hair of any type. *Over 45% Less Damage.